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Max Bernstein

Generate more revenue by blending traditional marketing wisdom with automation and AI.

your procrastination is smarter than you are

Last night I spent an hour talking to Claude about a coaching session transcript from earlier in the week. This has become a thing (I built my entire Cognitive Fingerprint method around it). The session ends, I grab the transcript, paste it in, and start pulling threads. The ideas on Zoom are great...but they can move fast and it's hard to catch everything. So when I sit with the transcripts, the material just keeps opening doors I missed the first time through. The coach is Anand. I've been...

A whole show built around one scene

I watched a show on Netflix last night called "You Don't Know Me." A young guy from South London is on trial for murder. The evidence against him is overwhelming. Instead of letting a lawyer speak for him during his closing argument, he stands up and tells his own story. The WHOLE show is centered around that scene. Can you imagine a Netflix producer coming to you and telling you: "I want you to tell the story about a guy falsely (we think) accused of murder and the only part of the trial you...

today you have no excuse

"Real artists ship." - Steve Jobs Replit's giving away free build credits for their 10th birthday today: https://replit.com/birthday That's the entire excuse pile, cleared (well, at least as far as your token budget is concerned.) "BUT I DON'T KNOW WHAT TO BUILD!"Ahhh...I had a feeling that was coming next. But don't you worry..I came ready with my "excuse axe" and spent the morning carving out two prompts to find what to actually make. These will give you small, single-purpose tools that...

Everything slowed down

Six months ago I started working with someone. My career and where I'm at right now look nothing like they did then. His name is Anand. I'm not going to try to explain exactly what he does because I've tried and it never lands right. What I can tell you is what happened for me. Everything slowed down. Before, I was going task to task. Executing. Head down and moving fast through the day in what felt like direction but was mostly blur. With his work, something shifted. I could actually think...

After 5 months of crazy AI, the biggest lesson remained the same

I first taught this Vibe Code course 5 months ago and while the tech has changed, the biggest lesson remained the same: Everyone can build now, so building is no longer the moat. Knowing WHAT to build, WHO it's for, and WHY they'll pay is. So Day 1 was all about creating the skills that matter no matter what happens with the tech. I gave everyone a Skill that walks you through where to start no matter where you are at: A: The Explorer - "I want to build but don't know what" B: The Sniper - "I...

Come build tomorrow. Cancel if you hate it.

When I first ran the pilot of the class, the idea was to sell it for at least $497. But instead I said, nah, for community members, it's gonna be free. Live video footage from the beta group Starting Friday (tomorrow 3/6), I'm running a 3-day Vibe Coding sprint inside the BTD community. Three sessions. You walk away with a finished app, even if you have zero idea what to build right now. I ran the first version of this a few months ago. Learned a ton from it and now it's time to run it back....

This week's sessions + two new resources you can use right now

We had two AI packed sessions last week in Beware the Default and I wanted to send a "quick" recap plus give ya'll some goodies... 🍻 AI Happy Hour On Wednesday, three different people asked three versions of the same question. Charles asked which tool to start with Deon asked why his dashboards kept breaking Max V. asked when to use Cursor vs. Claude Code No one seems to have a decision framework for where to build what. So I built one. "Where Should I Build?" Decision Framework Six tiers w/...