I'm gonna teach you how to use Shakespeare to write your next headline.

And no (despite what my friends and family say) I haven't lost my mind.

Let me explain...

In 1996, Harry Beckwith asked 18 top executives to name the best business books ever written.

Only THREE books got multiple votes. Two made sense. "In Search of Excellence". "My Life with General Motors".

The third?

A 1,100-page novel about feudal Japan.

Shogun.

The execs who picked it understood something most marketers completely miss…

Fiction knows your buyers better than any market research ever will.

Think about it...novelists spend YEARS studying human psychology. They understand ambition, fear, self-deception… all the messy stuff people won't admit on a customer survey.

Want to sell to salespeople?

Three scenes from Death of a Salesman beat any persona doc you'll ever build.

Trying to understand your "ambitious" buyer?

Gatsby nails it in 180 pages.

No one ever talks about this because:

1. This connection isn't obvious and definitely not best practice
2. To extract these insights, you had to actually READ all those books

Hundreds of hours. Which is why almost nobody did it.

But now? AI has read EVERY novel, play, and character study ever written. You can interrogate the entire history of literature about your buyer…

And it takes about 4 minutes.

​This Friday at 1pm EST…​

I'm running a 90-minute live class where we're gonna do exactly that.

We're pairing:

The timeless layer (what fiction reveals about human nature), with...

The current layer (the exact words your buyers are using RIGHT NOW in Reddit threads, Amazon reviews, and forums you've never visited)

By the end, you'll have:

• A character insight about your buyer (pulled straight from literature)
• A map of where they're ACTUALLY talking online
• 8+ raw quotes in their own words
• A "misdiagnosis pattern" that rewrites how you open sales conversations
• Tons of new content angles
• An almost an endless supply of new ideas
• And once your bring in some examples of your writing (structure) and your tone of voice...
• More content unique content that your customers will think you pulled out of their head than you will know what to do with

The whole thing is LIVE.

Meaning you're running the prompts WITH me, building your own stuff in real time. Not watching me do it.

Here's why I'm telling you this now:

There is a good chance you are new to this list and don't know I run a community.

It's called AI Strategy Exchange.

We just rebranded from the old name and while we're migrating everyone over, the price is sitting at $47/month.

Monday, it jumps to $97. If you get in before then… you lock in $47 for life.

Plus there's a 7-day free trial. So if you just want to TEST this thing out…

You get Friday's class…

PLUS next Tuesday's implementation call with Zain Merchant…

(He's teaching how to schedule your computer to run AI tasks while you're sleeping. He's a legit dev wizard)

PLUS all the skills and workflows we add every week.

All before you pay anything.

What we're actually building in there:

→ 1 AI Strategy Call per week (90 min, usually Fridays at 1pm EST)

These are me and Zain Haseeb teaching business strategy, workflows, and where AI actually fits. I work with 5+ businesses every week so I bring real business workflows people are using unlike a lot of the highlight reels out there.

→ 1 AI Implementation Call every other week

Zain Merchant handles the technical builds, GitHub setups, data management, context engineering... the stuff that makes your AI actually WORK beyond the initial setup.

3+ new Skills & Workflows added weekly

Each one comes with an SOP (video or text) showing you HOW to use it and WHEN it makes sense.

It is a pet peeve of mine when I miss a recording and it doesn't go up for a few days so I thought we would have a little fun. We have a 24-hour recording guarantee.

If the recording isn't up within 24 hours of the call, we donate $20 to charity with receipt.

Bottom line:

Friday's class is about using AI to extract buyer psychology from places your competitors don't even know exist.

It's one of the cooler things I've built this year. And if you've been curious about what we're doing in the community…

This is a pretty low-risk way to check it out.

7-day trial. Two full classes before you pay anything.

$47/month locked in for life if you join before Monday.

⇒ Join AI Strategy Exchange and get into Friday's class​

Stay Curious,

Got one more minute?

If you want to see the full month's schedule, I created a nice lil site with all the topics, dates and new skills and workflows as they come in so you have a full map before you join.

​Check it out here.​

Click below to discover your Cognitive Fingerprint.

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