I need to admit something...

Every time I open Claude or ChatGPT and ask it to help me "think through my business strategy" I feel pretty damn proud of myself.

For about 4 minutes.

It spits out frameworks and bullet points. Even throws in some fancy words that makes me feel like I just got my MBA. Then I try to actually execute the freakin thing and reality has other ideas.

Because here's what we all secretly know about AI "strategy"...

It's REALLY good at sounding smart. It's REALLY bad at knowing if you're even solving the right problem in the first place. So you end up with a polished, confident, beautifully-formatted answer that is what I like to call "directionally right, operationally useless."

It's all over LinkedIn, X, Substack...all of them them. Everyone walking (posting) around like they're the new CEO of McKinsey because we've got AI in our pocket.

So tomorrow, we're doing something we don't usually do. We're opening up Session 1 of our Strategic Intelligence Club to everyone on this list.

(This thing usually lives inside our paid community... $97/month, members only. Not tomorrow.)

We're breaking down Richard Rumelt's Good Strategy/Bad Strategy.

Widely considered one of the best strategy books ever written and using it to build a filter. A way to catch AI (or yourself) handing you a shiny answer to the WRONG problem.

You'll start noticing when your "strategy" is really just an elaborate wish list, or when your big AI-generated plan skipped the one question that actually mattered.

Here's what I want you to do before tomorrow:

Bring one current business plan you're thinking about to execute. The one thing you're already moving forward with.

And no, you don't need to have read the book.

I know this is last-minute. I'm not expecting anyone to show up having speed-read Rumelt overnight. We'll cover the important parts of the framework live, so nobody's lost.

Because honestly? The book isn't the point.

The discussion is the point.

Your execution is the point.

Not in whether you did the homework.
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​(although I did really enjoy it)

This is a one-time open door. After this, Session 1 goes back to members-only. So if you've been sitting on my list wondering what this "Strategic Intelligence Club" thing even is, now's your shot to see it firsthand. On us.

Here are the details:

• When: Tomorrow (Thursday, Sep 17) from 1:00 PM to 2:30 PM EDT
• Where: Zoom
• Cost: Free for guests
• RSVP link: https://luma.com/q7owx8d1​
• Check out the pre-class resources (optional, but useful)​
  ​https://aistrategyexchange.com/book-club/​

See you there,
- Max

P.S. This is tomorrow. 1:00-2:30 PM EST.

Heads up, we haven't decided if there'll be a replay.

If we do post one, it'll most likely live inside the paid community. Which means tomorrow might be your only shot at this one for free.

So show up live. Bring your plan. Let's pick it apart together.

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