I'm about to lock myself into something I can't escape.

Starting today, I'm publishing one video to YouTube.

Every day.

For 30 days straight.

And the reason I'm telling you is because once I hit send on this email...

I can't take it back. You'll know which means I have to follow through.

So here's what I'm doing:

For the next 30 days, I'm recording videos with no script, one-shot, minimal editing and not using AI to create any of it (well you may be an image or something...can't go cold AI turkey on ya!).

Not because I have it all figured out...in fact it's quite the opposite. It's bc I need to learn what it actually takes to do this consistently.

When I am recommending different marketing ideas to clients, I don't want to rely on AI for everything. I don't want to just know how to do something. I want to understand how to do it.

Not going to name any names here but I know a lot of very highly paid AI consultants, that work at at some very highly respected agencies (rhymes with schma-schmenzie) who couldn't tell you the difference between a project and a Skill.

That is not my style. I gotta be in the mud, getting my hands dirty. I never want to be one of those "arm chair" AI consultants that gets paid to come in and give a bunch of advice without ever doing any of it.

Plus, I've always wanted to record videos so this will show me if I even enjoy it.

Why you should care:

The parts I am using AI for is the before and after. The planning, organization, analyzation and distribution. I'm documenting every bit of it so I can share what I learn w/ you and apply it with my clients.

This is good news for you because I've done 1(!) video and this is my current workflow (nerd alert):

Each video should also have a Skill, resource or something in it too that I will add a link to.

Today's video is live:

"What Clients Love (And Why You're Planning It All Wrong)"

The TLDR:
I just spent a week at a planning workshop in Vail...And came back with a realization:

The value of planning isn't the plan. It's what you learn by going through the process and questioning assumptions. I walk through the whole framework in the video and I give away The Anti-Plan, Plan: AI Kit in the description.

So if you want to follow along, watch me mumble, stumble, and grab the tools, prompts, and resources I'm sharing along the way...

Subscribe here: https://www.youtube.com/@maxbernsteinai​

I can't promise the videos will be perfect.

But they'll be...me.

Let's see what happens.

Click below to discover your Cognitive Fingerprint.

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