Max Bernstein

I went down a strange rabbit hole this weekend... I took all my strategy session notes from the past month, tossed them into AI, and started hunting for patterns. (My desk looked like a digital crime scene - 3 monitors, dozens of tabs, coffee cups and candy wrappers everywhere.) One comment kept jumping out: "You just think about AI differently." At first I was like... what the hell does that even mean? It's AI. We're all looking at the same tools, right? But after the 5th person said it, I...

A Day in the life of a Business Consultant | Former Fortune 500 Executive | 6:15 AM - Home Office First LinkedIn check. Heart sinks. Feed flooded with: "I replaced my consultant with Claude" "How GPT-4 wrote my business strategy" "AI consulting tools under $50/month" Thirty years of experience competing with a $20 ChatGPT subscription. 7:30 AM - Kitchen/iPhone Morning damage control: Client email: "Can't we just use AI for this?" Prospect cancelled call: "Using AI tools instead" Discussion...

Happy Monday- For those new to the newsletter, the "5-Minute Monday" is a series of three quick-hitters (hence the name 5-minute) designed to get you thinking early in the week about Marketing, Personal Development, and AI. 🚀 Marketing There is no AI prompt for conviction Harry isn't the most consistent with his newsletter, but it's always worth it when he sends. In this edition, he talks about Big Ideas...but in an unconventional way. "How do you find big ideas?I've tried it all — walks,...

Connecting the AI Dots: Patterns I'm Noticing Lately, I’ve been piecing together some intriguing patterns in how AI is evolving and more importantly, how we can use it to rethink the way we work, create, and strategize. These aren’t just random thoughts; they’re dots I keep noticing, connecting, and circling back to as I explore what’s possible. From the way AI can tap into timing and sentiment to shift conversations, to how it’s becoming a creative partner that goes far beyond text, there’s...

So I did something embarrassing last week... Rick Mulready asked me to teach an AI image-generation workshop to his community. (He runs "The AI Playbook" - very solid program btw.) Here's why it was embarrassing... I do not consider myself an expert in AI image generation. Like... that's literally what I told him when he asked. But he saw some images I created for another presentation and insisted. And Rick's awesome, so I said screw it... Let's go. Here's where it gets interesting though......

Happy Monday- For those new to the newsletter, the "5-Minute Monday" is a series of three quick-hitters (hence the name 5-minute) designed to get you thinking early in the week about Marketing, Personal Development, and AI. 🚀 Marketing A 'Super' Marketing Lesson This is one of my favorite marketing lessons and analogies. It's super (pun) short, so I will paste the entire thing. Rule #1 of marketing: “nobody cares about your product, they care about themselves.” Your customer = little Mario,...

I've been thinking about something for awhile lately and it really came to light yesterday while talking to my friend who works at a big corporation (big company, Atlanta based, rhymes with smelta). We were catching up over coffee, and I asked how they're using AI in their department these days. The blank stare I got in return was... revealing. "We're not allowed to use it," she said. "IT security concerns or something. Plus, management doesn't really get it." And I just sat there...