Your competitors are building these (you're not)


Quick question...

When was the last time you hired someone based on a PDF?

Exactly.

But I bet you've signed up for something after using a calculator... quiz... or diagnostic tool that made you go "holy shit, I need this."

So why aren't YOU building these tools?

Because you think it requires coding.

Or hiring developers.

Or learning some complex tech stack.

Wrong.

You just need to know how to talk to AI.

Here's what I actually built (zero coding):

That's StoryBounty - my AI testimonial collection tool.

Instead of manually asking and interviewing people for testimonials, AI first interviews you, then your customer to collect the best testimonial possible.

Built it by describing what I wanted to AI.

No developers. No monthly software fees. No technical headaches.

Don't worry, we aren't jumping into something THAT big right away. I have a system setup to help you progressively get there based on my actual experience of learning this.

But here's what most coaches and consultants are missing...

You already have DOZENS of tools sitting in your past conversations.

Every time you explained a framework to a client...

Every time you walked someone through your process...

Every email where you solved a problem...

Those are BLUEPRINTS for interactive tools.

You just need to extract them.

I call it "Artifact Mining."

Instead of staring at a blank screen trying to "think up" ideas...

You mine the conversations you've already had.

For example:

That time you explained why someone's funnel wasn't converting?
→ That becomes a "Conversion Diagnostic Tool"

When you walked them through your pricing framework?
→ That becomes a "Pricing Calculator"

The moment you helped them realize they were undercharging?
→ That becomes a "Revenue Gap Analyzer"

The best part?

You already did the hard work.

You already figured out what questions to ask.

You already know what insights create lightbulb moments.

Now you just turn those insights into tools that work 24/7.

I'm running a workshop on Wednesday (9/17 at 11:30am EST) where I'll show you exactly how to do this.

In 90 minutes, you'll:

• Build your first interactive tool (we do it together)
• Deploy it to your own domain (looks professional)
• Walk away with the exact "Artifact Mining" system to turn ANY conversation into a tool

The workshop is $97.

But if you're an ANNUAL Signal>Noise newsletter subscriber...

You get it FREE.

(Annual newsletter is $100/year, so... you're basically getting paid $3 to attend.)

Two ways to join:

  • Option 1: Workshop only - $97
  • Option 2: Annual newsletter + FREE workshop - $100/year

===> Get the annual newsletter + FREE workshop here

===> Or just the workshop here

Workshop is this Wednesday 9/17 at 11:30am EST.

Here's the thing...

Your competitors are already building these tools.

They're not waiting for permission.

They're not waiting for the "perfect" solution.

They're demonstrating expertise while you're still explaining it.

The consultants building tools today will own their markets tomorrow.

Not because they're better experts...

But because they're better at packaging expertise.

Stay Curious,

P.S. You're not starting from zero. You already have years of conversations, frameworks, and insights. This workshop just shows you how to turn them into tools that sell for you while you sleep.

P.P.S. I've already run this session twice and here are some of the comments after:

"I have felt like Vibe Coding was NOT for me, but this made me feel like not only is it worth doing, but that I can actually do it!"

"Max. You are inspiration. Love how you don't know programming either but are making all this make sense."

"Somehow you always manage to exceed expectations"

Check out my SubStack to find the...

Subscribe to Max Bernstein