Why you bought that course (and didn't realize why)
|
Ever buy something from Russell Brunson and wonder how it happened? Like...you're just watching a webinar to "get some ideas"... Next thing you know, you're typing in your credit card info at 11 PM. And the weird part? You don't feel sold to. It felt like YOUR decision. I discovered something fascinating about this yesterday. There's actually a second game running underneath every Brunson presentation. Invisible psychological patterns that bypass your conscious mind completely. Like a magician using misdirection while you watch the wrong hand... (I found 5 specific ones he uses over and over...) Here's the one that blew my mind: He Kills Your Objections Before You Form Them About 30-60 seconds before Brunson introduces anything complex, he plants a seed: "Now you're probably thinking this sounds too complicated, but..." Thing is...you hadn't thought it was complicated yet. But now when the complexity arrives, that objection is already dissolved. Your brain can't resist because the resistance was handled before it formed. He's not responding to your objections. He's preventing them from forming. No wonder I never feel "sold to." My defenses never even activate. But here's where it gets really interesting... These patterns aren't unique to Brunson. They're everywhere:
Once you see these patterns, you can't unsee them. More importantly...you can use them yourself. Try this with your next email or presentation: The Preemptive Dissolve Method Map out where natural objections form in your content. Usually it's right before you:
Then address that objection one paragraph BEFORE that point. Not when they're thinking it. Before they think it. Watch for phrases like "You're probably thinking..." or "I know what you're wondering..." Place these 30-60 seconds before the content that would trigger that thought. I tried this with a client proposal yesterday... Instead of waiting for the "that's expensive" objection after revealing price, I said: "Most people assume this level of strategy costs 5 figures minimum, but I've structured this differently..." Then revealed my (much lower) price. Zero pushback. They felt like they got a deal instead of an expense. Your audience feels understood without knowing why. The resistance dissolves before it forms. Anyway, I went deep on all 5 of Brunson's invisible patterns here: Including why you never feel inferior to Russell...(even though he's teaching you). And the "$2,000 Vegetable Peeler Trick" that makes you value things before you even know what they are. Once you see how this works, every sales page, webinar, and course becomes a masterclass in persuasion psychology. You'll never consume marketing the same way again. P.S. The craziest part is you're already running equally powerful patterns of your own. You just can't see them because they're YOUR defaults. Maybe you build through questions instead of statements. Maybe you create understanding through contrast. The article has a Pattern Detector prompt that reveals what you've been doing unconsciously all along. Kinda mind-blowing when you discover your own invisible game. Check out my SubStack to find the... |
