Why brilliant people give terrible elevator pitches
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Ever fumble your words when someone asks what you do? You literally just solved a problem in 10 minutes that stumped them for months... But somehow you sound like you're reading from LinkedIn when you explain it. Meanwhile, inside your head you're like... "I'm a genius at this stuff. Why do I sound so... basic?" Here's the thing... Neuroscientists discovered something crazy about expertise. You don't have one expert brain. You have FOUR. And three of them can't talk. When they scanned expert brains in action, they found four distinct "personalities" running the show: The Professor - Your facts-and-frameworks brain. Loves explaining methodologies. Knows about 15% of what you actually do. The Performer - Your flow-state genius. Does the actual magic when you're "in the zone." Works 6x faster than conscious thought. Can't explain jack. The Strategist - Makes 130+ micro-decisions per hour based on patterns only you can see. Brilliant at knowing when to break rules. Terrible at writing rulebooks. The Philosopher - Shapes how you see everything. Why you instantly know something's "off" without evidence. Never speaks directly. When you're working with clients? All four are crushing it together. But when someone asks you to explain your expertise? Only The Professor gets the mic. And The Professor knows the LEAST about what you actually do. No wonder you fumble over your words... The other three experts are doing sophisticated pattern recognition... Making split-second adaptations... Applying deep wisdom you can't even articulate. But they literally CAN'T speak that language. Which explains why: • Your best work happens when you're NOT thinking about it You're literally giving away 85% of your expertise. For free. Every. Single. Day. While charging peanuts for the tiny slice you CAN explain. I created this breakdown that shows you exactly how to identify which expert personalities show up when... And more importantly... How to start charging for ALL of them. ===> Discover the 85% of your genius you're not charging for It's kinda mind-bending when you see your hidden patterns revealed. Like finding out you've been fluent in four languages but only knew about one. Stay Curious, P.S. If you subscribe to my newsletter, reply to this email and I'll create a custom prompt designed to solve an immediate problem for you. I've gone DEEP studying prompting over the past 2 years and guarantee I can give you an expert-level prompt that actually works. P.P.S. The scariest part? Most of us only charge for what The Professor knows. That means we're giving away 85% of our expertise for free. The article shows you how to spot exactly which parts you're not charging for. Check out my SubStack to find the... |
