Happy Monday-

For those new to the newsletter, the "5-Minute Monday" is a series of three quick-hitters (hence the name 5-minute) designed to get you thinking early in the week about Marketing, Personal Development, and AI.

🚀 Marketing

There is no AI prompt for conviction

Harry isn't the most consistent with his newsletter, but it's always worth it when he sends.

In this edition, he talks about Big Ideas...but in an unconventional way.

"How do you find big ideas?

I've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.

Big ideas are less about creativity and more about conviction.

In fact, I think your conviction in an idea is more important than the idea itself. You have to be willing to stop the meeting, stand on the table, with just six words on an A4 pad, and say ‘this is the idea’.

And when someone replies ‘we can't possibly get someone to lie underneath a suspended Volvo’ you have to be prepared to say ‘I guess, it's me then’.And then you micromanage every word, every line, every take, every edit.

There is no AI prompt for conviction. So I can only tell you what I tell myself.

You are a genius. You know what good looks like. Don't leave until you find it."

(grabs the mic)...

I was helping a friend with his marketing last week, and I noticed how he has started using a lot more conviction in his content, even though it made him slightly more uncomfortable at first.

He has gotten great results and is having a lot more fun with it, but I told him the biggest thing I noticed is his product, and content just feels more valuable now that he is aggressively standing behind it.

This can be hard, especially for us introverts, but if we don't believe in our work, why should anyone else?

💪 Personal Development

Greatness can’t be context-dependent

Tom Brady created his own newsletter a few months back, and it is actually a pretty good read. There are obviously a lot of sports analogies and references, but the lessons can be applied to anyone.

Excerpt from this week:

Greatness can’t be context-dependent. It won’t come from singular, exceptional achievement. In fact, I would say greatness has to be a way of life in which high achievement is neither singular nor exceptional, but regular and consistent. Greatness has to become a process that involves getting your body and your mind in the right place so you can achieve at the highest level in everything you do, over and over again, on and off the field, every day. Fundamentally, greatness is about doing the right things, the hard things, consistently and reliably, and doing it not just in the big game, but in every game. The next game. The last game. The game of life.

This doesn’t mean you will always win. If anything, it guarantees you will fail fairly often, because to do everything I’m talking about, to put yourself in a position to make greatness possible, means to push the limits. And when you push the limits, the limits push back.

P.S. This was tough for me to post because Brady was the man behind one of the worst losses I have ever suffered as a sports fan (Falcons/Patriots Superbowl).

🤖 AI

Which LLM Should You Use for Your Business? [Pros and Cons]

This is a bit long, so I am going to link to the rest, but I wanted to give you a taste. One of the biggest questions I always get on my consultation calls is "Which LLM should I use?" And my answer is:

1. Like a workout plan, the best one is the one you use the most
2. It depends on what you need it for

"There’s no shortage of LLMs out there. For anyone not knee-deep in AI, figuring out which ones do what can be a big ask.

But once you get a feel for what they can do best, it becomes easier to pick the right tool for the job.

So, here’s a breakdown of the models that the Hubspot team has tested, what they’re good at, and where they fall short.

ChatGPT & OpenAI-o1: For logic-heavy tasks

OpenAI’s o1 model is getting attention for its reasoning abilities. It’s built to handle more structured thinking, working through problems step by step, while still doing the creative stuff ChatGPT is known for.

Great for custom setups (think: task-specific assistants)
Better at logic-heavy prompts than GPT-4
But for basic tasks, it might be more power than you need

Use it when: you’re coding, editing complex content, or need something to follow specific instructions closely.

Claude (Anthropic): For summarising and simplifying

Claude consistently delivers when it comes to breaking down long documents. Its storytelling tone makes dense information easier to digest, and Anthropic’s Projects tool makes repeat tasks more manageable.

Strong document summarisation
Easy to set up for recurring jobs
File size can be an issue with larger PDFs

Use it when: you need clarity, structure, and something that won’t fight back when you feed it 60 pages of notes.

The rest of the article is here.

Stay Curious,

🕐 Got one more minute?

I try to avoid being one of those marketers who's always like...

"OMG! PRICE INCREASE COMING! BUY NOW!"

(We've all seen those emails. Not a fan.)

But in this case...

The people who've been jumping on these strategy calls?

They're straight-up telling me I'm undercharging.

"My head is blown... in a good way!"
"This has been totally worth it."
"You've given me a completely new way of looking at A.I"
"I mean, it's genius but simple."
(check out the other testimonials on the sales page)

And they're right.

I built this to be a no-brainer first... so I could prove the value.

Mission accomplished.

So yeah... the price IS going up soon.

Way up.

If you want in at the current rate (which is honestly stupid cheap)...

Now's the time.

P.P.S. One more thing...

If you're reading this thinking, "Yeah but will this ACTUALLY help MY business?"

That's literally what the strategy call is FOR.

We'll figure that out together in the first 15 minutes.

And if it's not a fit? You get a full refund + keep my private resource list ($247 value).

Zero risk. All upside.

But only if you get in before the price jump.

Your call.

⇒ Get your 1-on-1 AI strategy session now + 30 days of WhatsApp direct support (before the price increase)

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5MM #109: There is no AI prompt for conviction...