5MM #108: If Bedbugs Can Do It, Why Can’t We?
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Happy Monday- For those new to the newsletter, the "5-Minute Monday" is a series of three quick-hitters (hence the name 5-minute) designed to get you thinking early in the week about Marketing, Personal Development, and AI. 🚀 MarketingA 'Super' Marketing LessonThis is one of my favorite marketing lessons and analogies. It's super (pun) short, so I will paste the entire thing. Rule #1 of marketing: “nobody cares about your product, they care about themselves.”
What most people do: talk endlessly about yourself / your product. What to do instead: tell customers how awesome they will be after using your product. I don't care what you're doing. If you're selling breakfast bars, don't tell me about the granola. Tell me how this bar can save me 20 minutes of time in the mornings by giving me a grab and go breakfast AND I'll lose weight in the process. 🚨 I REPEAT 🚨 Nobody cares about your product. In fact, your product is an obstacle. It has a cost, it takes time to learn, it is a necessary evil on the way to them getting what they really want. But everybody cares about their own quality of life improving. The day you understand this framework, is the day you start learning marketing. 💪 Personal DevelopmentEver thought you could be motivated by bed bugs?I got back on my Founder's Podcast kick this weekend and loved the episodes of Jensen Huang (Nvidia) and Chung Ju-yung (Hyundi). Chung has an insane story coming from poverty in Korea, but there was one story that I keep telling people. Whenever I tell people that it was bedbugs that taught me nothing is impossible if you put in your best effort, they think I’m exaggerating. But it’s the truth.
To make ends meet, I was taking any job I could find—manual labor, whatever I could get. I had gone back to where I started. The bunkhouse where I slept as a laborer was so infested with bedbugs that it was nearly impossible to fall asleep.
Some of the other workers tried different strategies to avoid the bites. A few even slept on top of dining tables, hoping that would help. But it didn’t—bedbugs simply climbed up the legs of the tables.
Then we came up with an idea: we placed a steel pot filled with water under each leg of the table, hoping to trap the bedbugs. And for two nights, it worked. We finally slept.
But on the third night, they were back. The bedbugs were biting us again.
We couldn’t understand how. If they tried to climb the legs, they should have fallen into the water. So one night, we decided to stay awake and see how they were getting to us.
What we saw left us dumbstruck.
The bedbugs were climbing the walls and dropping from the ceiling onto our bodies.
To this day, I still remember the shiver that ran down my spine. That moment made me stop and think.
Even bedbugs will think long and hard, and use every bit of energy they have to reach their goal—and they succeed. I'm no bedbug. I'm a man. But these bedbugs taught me something important: if they can do it, why can't we?
🤖 AIAI is a boom for marketers who know how to adopt itThis was a really well thought out post by Kieran Flannigan on "How marketing becomes more critical in the age of AI. 😎 Stay Curious, . . . . 🕐 Got one more minute? Last week, I opened up the beta for my new group called "The AI EDGE." Plus some pretty crazy bonuses I probably shouldn't be including... |